ROLE OF GENERALIZATION IN MARKETING OF CONSUMER GOODS

被引：1

|

作者：

KERBY, JK ^{[1
]}

机构：

[1] MIAMI UNIV,OXFORD,OH

来源：

CALIFORNIA MANAGEMENT REVIEW | 1968年 / 11卷 / 02期

关键词：

D O I：

10.2307/41164161

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：65 / 72

页数：8

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