ROLE OF GENERALIZATION IN MARKETING OF CONSUMER GOODS

被引：1
|
作者：
KERBY, JK [1 ]
机构：
[1] MIAMI UNIV,OXFORD,OH
来源：
CALIFORNIA MANAGEMENT REVIEW | 1968年 / 11卷 / 02期
关键词：
D O I：
10.2307/41164161
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：65 / 72
页数：8
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