CHARACTERISTICS OF BRAND NAMES USED IN MARKETING INFORMATION PRODUCTS AND SERVICES

被引：5

作者：

MYERS, J ^{[1
]}

OPPENHEIM, C ^{[1
]}

ROGERS, S ^{[1
]}

机构：

[1] CITY UNIV LONDON,CTR INFORMAT SCI,LONDON EC1V 4PB,ENGLAND

来源：

ASLIB PROCEEDINGS | 1979年 / 31卷 / 12期

关键词：

D O I：

10.1108/eb050712

中图分类号：

TP [自动化技术、计算机技术];

学科分类号：

0812 ;

摘要：

引用

页码：551 / 560

页数：10

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