How Popular Culture Affects Brand Identity and Perceived Quality in Consumer Decision Making

被引：0
|
作者：
Herman, R. T. [1 ]
Widiasari, J. [1 ]
Lasmy [1 ]
Hartono, H. [1 ]
机构：
[1] Bina Nusantara Univ, Management Program, Palmerah Jakarta 114801, Indonesia
来源：
PERTANIKA JOURNAL OF SOCIAL SCIENCE AND HUMANITIES | 2016年 / 24卷
关键词：
Product Perceived Quality; Brand Identity; Popular Culture; Korean Wave; Purchase Decision;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The purpose of this study is to determine whether Perceived Quality, Brand Identity and Korean Popular Culture influence decisions on product purchases. This research used path analysis to determine the relationship among these variables. Statistical analysis shows that Product Perceived Quality has 0.741 direct contributions to Purchase Decision while Brand Identity has 0.792 direct contributions to Purchase Decision. Based on the value of R Square 0.670 Product Perceived Quality together with Brand Identity has 0.670 (67.0%) influence on Purchase Decision. Based on the results of this research, customer assessment of Product Perceived Quality, Brand Identity, Popular Culture and Purchase Decision is good.
引用
收藏
页码：9 / 17
页数：9
相关论文
共 50 条
  • [41] Stereotype Threat Spillover: How Coping With Threats to Social Identity Affects Aggression, Eating, Decision Making, and Attention
    Inzlicht, Michael
    Kang, Sonia K.
    JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 2010, 99 (03) : 467 - 481
  • [42] Handwritten or machine-written? How typeface affects consumer forgiveness for brand failures
    Xie, Scheng
    Wei, Haiying
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2024, 81
  • [43] How social, environmental, and economic CSR affects consumer-perceived value: Does perceived consumer effectiveness make a difference?
    Curras-Perez, Rafael
    Dolz-Dolz, Consuelo
    Miquel-Romero, Maria J.
    Sanchez-Garcia, Isabel
    CORPORATE SOCIAL RESPONSIBILITY AND ENVIRONMENTAL MANAGEMENT, 2018, 25 (05) : 733 - 747
  • [44] The "Dark Side" of Brand Alliances: How the Exit of Alliance Members Affects Consumer Perceptions
    Woisetschlaeger, David M.
    Michaelis, Manuel
    Backhaus, Christof
    ADVANCES IN CONSUMER RESEARCH, VOL 35, 2008, 35 : 483 - +
  • [45] Say what? How the interplay of tweet readability and brand hedonism affects consumer engagement
    Davis, Scott W.
    Horvath, Csilla
    Gretry, Anais
    Belei, Nina
    JOURNAL OF BUSINESS RESEARCH, 2019, 100 : 150 - 164
  • [46] How priming with body odors affects decision speeds in consumer behavior
    Mariano Alcañiz
    Irene Alice Chicchi Giglioli
    Lucia A. Carrasco-Ribelles
    Maria Eleonora Minissi
    Cristina Gil López
    Gün R. Semin
    Scientific Reports, 13 (1)
  • [47] How priming with body odors affects decision speeds in consumer behavior
    Alcaniz, Mariano
    Chicchi Giglioli, Irene Alice
    Carrasco-Ribelles, Lucia A.
    Minissi, Maria Eleonora
    Lopez, Cristina Gil
    Semin, Gun R.
    SCIENTIFIC REPORTS, 2023, 13 (01):
  • [48] The value of foresight: how prospection affects decision-making
    Pezzulo, Giovanni
    Rigoli, Francesco
    FRONTIERS IN NEUROSCIENCE, 2011, 5
  • [49] HOW INTUITION AFFECTS DESIGNERS' DECISION MAKING: AN INTERVIEW STUDY
    Ling, T.
    Xiao, Y. G.
    Badke-Schaub, P. G.
    DS 77: PROCEEDINGS OF THE DESIGN 2014 13TH INTERNATIONAL DESIGN CONFERENCE, VOLS 1-3, 2014, : 537 - 547
  • [50] The impact of culture on consumer's perception of brand identity: Evidences from Gulf countries
    Kushwah, Shiksha
    Shree, Deep
    Rezaei, Sakineh
    Sagar, Mahim
    JOURNAL OF ISLAMIC MARKETING, 2020, 11 (02) : 488 - 505
12345