THE SYSTEM OF MARKETING MANAGEMENT OF COMPETIVENESS OF INDUSTRIAL COMPANIES IN THE CONTEXT OF FORMATION AND DEVELOPMENT OF THE "NEW ECONOMY"

被引：0
|
作者：
Zakharchenko, D. V. [1 ]
机构：
[1] Rostov State Univ Econ, Rostov Na Donu, Russia
来源：
TERRA ECONOMICUS | 2013年 / 11卷 / 04期
关键词：
instruments; import-substituting technologies; competiveness; lending; large-scale companies; marketing management; reindustrialization; the "new economy; tax incentives; the system of measures for export support; economic growth;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article considers factors of formation of the "new economy" which changes a model of competitiveness of modern companies of secondary industry on a basis of marketing management. The article also reveals some instruments connected with ensuring support of the industry in the conditions of slow-down of the economic growth. The system of marketing management is connected with innovative model of business development in the tideway of investment and financial component of growth considered as a factor of ensuring competitiveness of the Russian industry.
引用
收藏
页码：69 / 73
页数：5
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