EVOLUTION OF THE THEORETICAL FOUNDATIONS FOR MARKETING IN THE CONTEXT OF THE NEW ECONOMY FORMATION

被引：1

作者：

Larkina, Nataliya G. ^{[1
]}

Ovcharenko, Georgi, V ^{[2
]}

Tagaev, Alexei, V ^{[2
]}

机构：

[1] Southern Fed Univ, Dept Mkt & Commun Business, Rostov Na Donu, Russia

[2] Russian Presidential Acad Natl Econ & Publ Adm SR, Dept Management, South Russian Inst Management, Rostov Na Donu, Russia

来源：

CBU INTERNATIONAL CONFERENCE PROCEEDINGS 2018: INNOVATIONS IN SCIENCE AND EDUCATION | 2018年 / 6卷

关键词：

evolution; innovative marketing; ecological ethics; mission; innovative image; neo-information technologies;

D O I：

10.12955/cbup.v6.1171

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

New paradigms affect major economic patterns and categories. This article discusses the semantic meaning of the evolution of marketing under the direction of socio-ecological processes in a new economy and grounds new understanding of the function of marketing. Authors provide a number of statements considering different views on the marketing essence, its ideas, and purpose. Moreover, the article describes a new approach to the specifics of innovative marketing in a neo-information society in a new economy. Authors give clear examples of innovative marketing in the context of a certain company and industry. The study concludes that the evolution of marketing indicates the real need for the development and creation of innovative marketing NEO-tools to determine the noo-sphere development of society.

引用

页码：288 / 295

页数：8

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