Antecedents of attitude and intention towards counterfeit symbolic and experiential products

被引：43

作者：

Michaelidou, Nina ^{[1
,2
]}

Christodoulides, George ^{[1
]}

机构：

[1] Univ Birmingham, Business Sch, Edgbaston Pk Rd, Birmingham B15 2TT, W Midlands, England

[2] Univ Birmingham, Birmingham Business Sch, Birmingham, W Midlands, England

来源：

JOURNAL OF MARKETING MANAGEMENT | 2011年 / 27卷 / 9-10期

关键词：

counterfeits; price consciousness; perceived risk; ethical obligation; attitude; intention;

D O I：

10.1080/0267257X.2010.549189

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper investigates the impact of price consciousness, perceived risk, and ethical obligation on attitude and intention towards counterfeit products. Data were collected from a sample of 200 respondents via an online questionnaire. A conceptual model was derived and tested via structural equation modelling in the contexts of symbolic and experiential counterfeit products. Findings show differences in the factors [and weight thereof] impacting attitude and purchase intention in the two product contexts. Specifically, ethical obligation and perceived risk are found to be significant predictors of attitude towards both symbolic and counterfeit products, while price consciousness is found to predict only attitude towards experiential products, but not purchase intention in either counterfeit product context.

引用

页码：976 / 991

页数：16

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