Introduction: Fashion and smart virtual reality

被引：3

作者：

Kim, Eun Young ^{[1
]}

Mattila, Pekka ^{[2
]}

机构：

[1] Chungbuk Natl Univ, Dept Fash Design Informat, Cheongju, South Korea

[2] Aalto Univ Business, Dept Business, Helsinki, Finland

来源：

JOURNAL OF GLOBAL FASHION MARKETING | 2014年 / 5卷 / 04期

关键词：

smart virtual reality; virtual dressing room; QR code; smart shopping; 3-D;

D O I：

10.1080/20932685.2014.925328

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This special issue of the Journal of Global Fashion Marketing, "Fashion and Smart Virtual Reality", focused on aspects of innovative business solutions for strategic fashion marketing. The articles represent the broad range of research being conducted by global researchers focusing on fashion retail technology. Importantly, the articles provide insights to enable practitioners and academic researchers to build a comprehensive framework for strategic technology conversion for effective marketing communications, visual merchandising and smart virtual retailing in the fashion market.

引用

页码：267 / 268

页数：2

共 50 条

[21] IEEE VIRTUAL REALITY 2008 Introduction
Steed, Anthony
Lin, Ming C.
Cruz-Neira, Carolina
COMPUTERS & GRAPHICS-UK, 2009, 33 (01): : 21 - 22
[22] Virtual Reality Software and Technology Introduction
Komura, Taku
Lau, Rynson W. H.
Lin, Ming C.
Majumder, Aditi
Manocha, Dinesh
Xu, Wei Wei
IEEE COMPUTER GRAPHICS AND APPLICATIONS, 2015, 35 (05) : 20 - 21
[23] SI: Chalmers on Virtual Reality Introduction
Santos, Ricardo
Yates, David
DISPUTATIO-INTERNATIONAL JOURNAL OF PHILOSOPHY, 2019, 11 (55): : 291 - 296
[24] How to design fashion retail's virtual reality platforms
Xue, Liangchao
Parker, Christopher J.
Hart, Cathy
INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2020, 48 (10) : 1057 - 1076
[25] Virtual reality in the luxury fashion industry: a systematic literature review
Liu, Tong
Tan, Caroline Swee Lin
Rodriguez, Carolina Quintero
SPANISH JOURNAL OF MARKETING-ESIC, 2024,
[26] The PRISMA Statement: The Characteristics of Fashion Distribution Channels in Virtual Reality
Lee, Jae-Min
JOURNAL OF DISTRIBUTION SCIENCE, 2023, 21 (10): : 85 - 95
[27] Reaching Behind the Glass: Fashion Exhibition and Social Virtual Reality
Wylezek, Karolina
Viola, Irene
Cesar, Pablo
ERCIM NEWS, 2024, (137):
[28] A Smart Study of DhatuphoshanNaya Through Virtual Reality
Srivastava, Anshuman
Kant, Tapan
Verma, Shubham
CINEFORUM, 2024, 65 (03): : 1 - 10
[29] Virtual Reality Smart City Based on WebVRGIS
Lv, Zhihan
Yin, Tengfei
Zhang, Xiaolei
Song, Houbing
Chen, Ge
IEEE INTERNET OF THINGS JOURNAL, 2016, 3 (06): : 1015 - 1024
[30] VIRTUAL REALITY SUPPORTED DESIGN OF SMART GRASPER
Djokikj, Jelena
Rizov, Tashko
Jovanova, Jovana
PROCEEDINGS OF ASME 2021 CONFERENCE ON SMART MATERIALS, ADAPTIVE STRUCTURES AND INTELLIGENT SYSTEMS (SMASIS2021), 2021,

← 1 2 3 4 5 →