Introduction: Fashion and smart virtual reality

被引：3
|
作者：
Kim, Eun Young [1 ]
Mattila, Pekka [2 ]
机构：
[1] Chungbuk Natl Univ, Dept Fash Design Informat, Cheongju, South Korea
[2] Aalto Univ Business, Dept Business, Helsinki, Finland
来源：
JOURNAL OF GLOBAL FASHION MARKETING | 2014年 / 5卷 / 04期
关键词：
smart virtual reality; virtual dressing room; QR code; smart shopping; 3-D;
D O I：
10.1080/20932685.2014.925328
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This special issue of the Journal of Global Fashion Marketing, "Fashion and Smart Virtual Reality", focused on aspects of innovative business solutions for strategic fashion marketing. The articles represent the broad range of research being conducted by global researchers focusing on fashion retail technology. Importantly, the articles provide insights to enable practitioners and academic researchers to build a comprehensive framework for strategic technology conversion for effective marketing communications, visual merchandising and smart virtual retailing in the fashion market.
引用
收藏
页码：267 / 268
页数：2
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