Luxury fashion branding

被引:0
|
作者
Phau, Ian
Teah, Min
机构
关键词
D O I
10.1108/jfmm.2013.28417daa.001
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页码:110 / 125
页数:3
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