PRICE-COST PLANNING

被引：4

|

作者：

FOGG, CD

KOHNKEN, KH

机构：

[1] BAUSCH & LOMB INC, DIV CONSUMER PROD, ROCHESTER, NY 14602 USA

[2] GTE SYLVANIA, TOWANDA, PA USA

来源：

JOURNAL OF MARKETING | 1978年 / 42卷 / 02期

关键词：

D O I：

10.2307/1249891

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：97 / 106

页数：10

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