EFFECTIVE PUBLIC RELATIONS

被引：0

|

作者：

Rathmell, J. M.

机构：

来源：

JOURNAL OF MARKETING | 1953年 / 17卷 / 03期

关键词：

D O I：

10.2307/1247963

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：328 / 330

页数：3

相关论文

共 50 条

[31] Prioritizing public interest in public relations: Public interest relations
Brunner, Brigitta R.
Smallwood, Amber M. K.
[J]. PUBLIC RELATIONS INQUIRY, 2019, 8 (03) : 245 - 264
[32] Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China
Luo, Yi
Jiang, Hua
[J]. JOURNAL OF PUBLIC RELATIONS RESEARCH, 2014, 26 (02) : 134 - 160
[33] PUBLIC-RELATIONS - THE COST-EFFECTIVE WAY TO BUILD YOUR BUSINESS
OCHMAN, BL
[J]. JOURNAL OF CREATIVE BEHAVIOR, 1989, 23 (03): : 179 - 185
[34] COLLEGE PUBLIC-RELATIONS - THE PRINCIPLES WHICH UNDERLIE AN EFFECTIVE PROMOTIONAL PROGRAM
FAULKNER, D
[J]. JOURNAL OF HIGHER EDUCATION, 1961, 32 (02): : 84 - 90
[35] MAKING YOUR DONOR ROOM STAFF AN EFFECTIVE PUBLIC-RELATIONS TEAM
DEAN, WD
[J]. TRANSFUSION, 1982, 22 (05) : 447 - 447
[36] COST-EFFECTIVE PUBLIC-RELATIONS - MORE BRAINS THAN BUCKS
BRIGHAM, AP
[J]. JOURNAL AMERICAN WATER WORKS ASSOCIATION, 1985, 77 (04): : 62 - 62
[37] PUBLIC-RELATIONS FOR MENTAL-HEALTH PROGRAMS - ROLE OF EFFECTIVE COMMUNICATIONS
HALPERT, HP
[J]. AMERICAN JOURNAL OF ORTHOPSYCHIATRY, 1964, 34 (02) : 400 - 401
[38] PUBLIC RELATIONS IN DENTISTRY .7. DENTAL COLUMN AN EFFECTIVE BUT TROUBLESOME TOOL
GOULDING, PC
[J]. JOURNAL OF THE AMERICAN DENTAL ASSOCIATION, 1965, 71 (05): : 1189 - +
[39] Social Utility Theory: Guiding Labeling of VNRs as Ethical and Effective Public Relations
Wood, Michelle L. M.
Nelson, Michelle R.
Atkinson, Lucy
Lane, Julie B.
[J]. JOURNAL OF PUBLIC RELATIONS RESEARCH, 2008, 20 (02) : 231 - 249
[40] EFFECTIVE PUBLIC-RELATIONS - CUTLIP,SM, CENTER,AH, BROOM,GM
NADLER, MK
[J]. COMMUNICATION EDUCATION, 1986, 35 (03) : 329 - 332

← 1 2 3 4 5 →