EFFECTIVE PUBLIC RELATIONS

被引：0

|

作者：

Rathmell, J. M.

机构：

来源：

JOURNAL OF MARKETING | 1953年 / 17卷 / 03期

关键词：

D O I：

10.2307/1247963

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：328 / 330

页数：3

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