AN ANALYTICAL APPROACH TO ADVERTISING EXPENDITURE STRATEGY - WEINBERG,RS

被引：0

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作者：

SCHENK, OB

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来源：

JOURNAL OF MARKETING | 1961年 / 25卷 / 04期

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D O I：

10.2307/1249011

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：118 / 119

页数：2

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