ADVERTISING EXPENDITURE AND CONSUMER DEMAND

被引：12

作者：

DOYLE, P ^{[1
]}

机构：

[1] LONDON GRAD SCH BUSINESS STUDIES,LONDON,ENGLAND

来源：

OXFORD ECONOMIC PAPERS-NEW SERIES | 1968年 / 20卷 / 03期

关键词：

D O I：

10.1093/oxfordjournals.oep.a041105

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：394 / 416

页数：23

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