INTEGRATED MARKETING COMMUNICATIONS POINT OF SALE AS A FORM PROMOTION OF PRODUCTS

被引：0
|
作者：
Skrygun, N. [1 ]
Kapynus, L. [1 ]
Mukovoz, S.
机构：
[1] Natl Univ Food Technol, Dept Mkt, Kiev, Ukraine
来源：
UKRAINIAN FOOD JOURNAL | 2012年 / 1卷 / 03期
关键词：
consumer; marketing; promotion; integrated marketing communications in the places of purchasing;
D O I：
暂无
中图分类号：
TS2 [食品工业];
学科分类号：
0832 ;
摘要：
It is described the essence of value and structure of the integrated marketing communications in the places of sale (IMCPS) as forms of advancement of commodities. Basic receptions and tool of external and internal facilities of IMCPP are specified, that gave an opportunity to offer effective facilities of stimulation of purchasing activity for increasing of the efficiency of marketing activity of the enterprise.
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页码：91 / 95
页数：5
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