How do adolescents define their own competencies in the consumption field? A portrait approach

被引：9
|
作者：
Batat, Wided [1 ]
机构：
[1] Univ Lyon 2, Mkt & Management, Bron, France
来源：
RECHERCHE ET APPLICATIONS EN MARKETING-ENGLISH EDITION | 2014年 / 29卷 / 01期
关键词：
adolescent; adolescent culture; competence; consumption; portrait; vulnerability;
D O I：
10.1177/2051570714526326
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The objective of this research is to highlight the importance of the concept of 'competence' in studies focusing on the adolescent consumer's behavior via an empirical case. This article examines the meaning that adolescents attribute to their consumption competencies by using an interpretive analysis of 18 portraits of adolescents aged 11-15. The findings identify 11 dimensions of consumption competence.
引用
收藏
页码：25 / 54
页数：30
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