INFORMATION-PROCESSING FROM ADVERTISEMENTS - TOWARD AN INTEGRATIVE FRAMEWORK

被引：14
|
作者：
MACINNIS, DJ
JAWORSKI, BJ
机构：
来源：
JOURNAL OF MARKETING | 1989年 / 53卷 / 04期
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暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：1 / 23
页数：23
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