INFORMATION-PROCESSING FROM ADVERTISEMENTS - TOWARD AN INTEGRATIVE FRAMEWORK

被引：11

|

作者：

MACINNIS, DJ

JAWORSKI, BJ

机构：

来源：

JOURNAL OF MARKETING | 1989年 / 53卷 / 04期

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：1 / 23

页数：23

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