Research in emerging markets: advances in product and brand management

被引:0
|
作者
Saji, K.
机构
来源
关键词
D O I
10.1108/jpbm.2013.09622aaa.002
中图分类号
F [经济];
学科分类号
02 ;
摘要
[No abstract available]
引用
收藏
页数:7
相关论文
共 50 条
  • [31] Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets
    Safeer, Asif Ali
    Abrar, Muhammad
    Liu, Hancheng
    He Yuanqiong
    [J]. MANAGEMENT DECISION, 2022, 60 (09) : 2482 - 2502
  • [32] Research and development from the bottom up - introduction of terminologies for new product development in emerging markets
    Brem A.
    Wolfram P.
    [J]. Journal of Innovation and Entrepreneurship, 3 (1)
  • [33] The State of Research on Multinationals and Emerging Markets
    Pillania, Rajesh K.
    Fetscherin, Marc
    [J]. MULTINATIONAL BUSINESS REVIEW, 2009, 17 (02) : 1 - +
  • [34] Effects of brand preference, product attributes, and marketing mix variables in technology product markets
    Sriram, S.
    Chintagunta, Pradeep K.
    Neelamegham, Ramya
    [J]. MARKETING SCIENCE, 2006, 25 (05) : 440 - 456
  • [35] Liquidity and macroeconomic management in emerging markets
    Chowdhury, Anup
    Uddin, Moshfique
    Anderson, Keith
    [J]. EMERGING MARKETS REVIEW, 2018, 34 : 1 - 24
  • [36] Supply chain management in emerging markets
    Zhou, Kevin Zheng
    Su, Chenting
    Yeung, Andy
    Viswanathan, S.
    [J]. JOURNAL OF OPERATIONS MANAGEMENT, 2016, 46 : 1 - 4
  • [37] Innovations and Knowledge Management in Emerging Markets
    Pillania, Rajesh K.
    [J]. KNOWLEDGE AND PROCESS MANAGEMENT, 2008, 15 (03) : 184 - 185
  • [38] Strategic Talent Management in Emerging Markets
    Ahammad, Mohammad Faisal
    Glaister, Keith W.
    Sarala, Riikka M.
    Glaister, Alison J.
    [J]. THUNDERBIRD INTERNATIONAL BUSINESS REVIEW, 2018, 60 (01) : 5 - 8
  • [39] An Empirical Research on the Relationship between Brand Reputation and Brand Loyalty Influenced by the Impact of Product-harm Crisis Management
    Yu Bo
    Li Guo-feng
    Hu Jun-nan
    [J]. 2008 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING (15TH), VOLS I AND II, CONFERENCE PROCEEDINGS, 2008, : 699 - 705
  • [40] Introduction: Special issue on advances in brand management
    de Chernatony, Leslie
    Veloutsou, Cleopatra
    Christodoulides, George
    Cottam, Susan
    [J]. JOURNAL OF BUSINESS RESEARCH, 2009, 62 (03) : 289 - 290