THE STRATEGIC IMPACT OF THE INTERNET ON MAGAZINE PUBLISHING

被引：5

作者：

Ellonen, Hanna-Kaisa ^{[1
]}

Kuivalainen, Olli ^{[1
]}

Jantunen, Ari ^{[1
]}

机构：

[1] Lappeenranta Univ Technol, Sch Business, POB 20, FI-53851 Lappeenranta, Finland

来源：

INTERNATIONAL JOURNAL OF INNOVATION AND TECHNOLOGY MANAGEMENT | 2008年 / 5卷 / 03期

关键词：

Internet; competitive advantage; magazine publishing;

D O I：

10.1142/S0219877008001394

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This paper discusses the impact of the Internet on the magazine publisher's competitive advantage on three analytic levels: the products, the company and the industry. The analysis is based on interview data from the Finnish magazine publishing industry. On the product level, the Internet is a means of differentiation, while on the company level firm-specific resources and capabilities determine how companies can react to the strategic changes on the product level. However, it seems that the Internet has not significantly changed the five forces that shape the nature and state of competition in the magazine publishing industry.

引用

页码：341 / 361

页数：21

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