JUDGMENT BASED MARKETING DECISION MODELS - EXPERIMENTAL INVESTIGATION OF THE DECISION CALCULUS APPROACH

被引：70

|

作者：

CHAKRAVARTI, D ^{[1
]}

MITCHELL, A ^{[1
]}

STAELIN, R ^{[1
]}

机构：

[1] CARNEGIE MELLON UNIV,PITTSBURGH,PA 15213

来源：

MANAGEMENT SCIENCE | 1979年 / 25卷 / 03期

关键词：

D O I：

10.1287/mnsc.25.3.251

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：251 / 263

页数：13

相关论文

共 50 条

[1] JUDGMENT BASED MARKETING DECISION-MODELS - COMMENTARY
LITTLE, JDC
LODISH, LM
[J]. JOURNAL OF MARKETING, 1981, 45 (04): : 24 - 29
[2] JUDGMENT BASED MARKETING DECISION-MODELS - PROBLEMS AND POSSIBLE SOLUTIONS
CHAKRAVARTI, D
MITCHELL, A
STAELIN, R
[J]. JOURNAL OF MARKETING, 1981, 45 (04): : 13 - 23
[3] Handbook of Marketing Decision Models
Bicheno, John
[J]. INTERFACES, 2009, 39 (06) : 558 - 560
[4] Handbook of Marketing Decision Models
Fildes, R.
[J]. JOURNAL OF THE OPERATIONAL RESEARCH SOCIETY, 2010, 61 (04) : 709 - 710
[5] Endogeneity in marketing decision models
Shugan, SM
[J]. MARKETING SCIENCE, 2004, 23 (01) : 1 - 3
[6] DECISION MODELS FOR MARKETING MANAGEMENT
LODISH, LM
[J]. WHARTON QUARTERLY, 1972, 7 (01): : 53 - 56
[7] MODELS AND MANAGERS - CONCEPT OF A DECISION CALCULUS
LITTLE, JDC
[J]. MANAGEMENT SCIENCE SERIES B-APPLICATION, 1970, 16 (08): : B466 - B485
[8] Allocation of marketing budgets to customer acquisition and retention spending based on decision calculus
Koosha, Hamidreza
Albadvi, Amir
[J]. JOURNAL OF MODELLING IN MANAGEMENT, 2015, 10 (02) : 179 - 197
[9] AN EXPERIMENTAL-STUDY OF THE IMPACT OF JUDGMENT-BASED MARKETING MODELS
MCINTYRE, SH
[J]. MANAGEMENT SCIENCE, 1982, 28 (01) : 17 - 33
[10] Broadening the perspective on marketing decision models
van Bruggen, GH
Wierenga, B
[J]. INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2000, 17 (2-3) : 159 - 168

← 1 2 3 4 5 →