Handbook of Marketing Decision Models

被引：0

|

作者：

Bicheno, John ^{[1
]}

机构：

[1] Cardiff Business Sch, Lean Enterprise Res Ctr, Cardiff CF24 4AY, S Glam, Wales

来源：

INTERFACES | 2009年 / 39卷 / 06期

关键词：

CONJOINT-ANALYSIS; MIX MODEL; DIFFUSION; BRANDAID;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：558 / 560

页数：3

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