DEGREES OF STANDARDIZATION OF MARKETING POLICY IN TRANS-NATIONAL BUSINESSES

被引：0

作者：

MUHLBACHER, H

BEUTELMEYER, W

机构：

[1] UNIV INNSBRUCK, A-6020 INNSBRUCK, AUSTRIA

[2] UNIV LINZ, LINZ, AUSTRIA

[3] INST MARKT & SOZIALANAL, LINZ, AUSTRIA

来源：

UNTERNEHMUNG-SCHWEIZERISCHE ZEITSCHRIFT FUR BETRIEBSWIRTSCHAFT | 1984年 / 38卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：245 / 257

页数：13

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