TRANS-NATIONAL ADVERTISING

被引：0

|

作者：

MCGANN, AF

机构：

来源：

JOURNAL OF ADVERTISING | 1984年 / 13卷 / 04期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：3 / 3

页数：1

相关论文

共 50 条

[1] ADVERTISING AND TRANS-NATIONAL CORPORATIONS IN KENYA
JOUET, J
[J]. DEVELOPMENT AND CHANGE, 1984, 15 (03) : 435 - 456
[2] TRANS-NATIONAL ADVERTISING AND POLITICS - THE CASE OF INDONESIA
ANDERSON, MH
[J]. ASIAN SURVEY, 1980, 20 (12) : 1253 - 1270
[3] A TRANS-NATIONAL STUDY OF ADVERTISING-TO-SALES RATIOS
ZIF, J
YOUNG, RF
FENWICK, I
[J]. JOURNAL OF ADVERTISING RESEARCH, 1984, 24 (03) : 58 - 63
[4] TRANS-NATIONAL ADVERTISING, THE MEDIA AND EDUCATION IN THE DEVELOPING-COUNTRIES
RONCAGLIOLO, R
JANUS, NZ
[J]. PROSPECTS, 1980, 10 (01) : 68 - 75
[5] MADISON AVENUE IN ASIA - POLITICS AND TRANS-NATIONAL ADVERTISING - ANDERSON,MH
BECKER, BW
[J]. JOURNAL OF ADVERTISING, 1985, 14 (04) : 60 - 60
[6] MADISON AVENUE IN ASIA - POLITICS AND TRANS-NATIONAL ADVERTISING - ANDERSON,MH
GUNARATNE, SA
[J]. JOURNAL OF COMMUNICATION, 1985, 35 (03) : 194 - 196
[7] TRANS-NATIONAL ENTERPRISE
TAQUEY, CH
[J]. DIOGENES, 1979, (105) : 57 - 76
[8] ADVERTISING AND THE MASS-MEDIA - TRANS-NATIONAL LINK BETWEEN PRODUCTION AND CONSUMPTION
JANUS, NZ
[J]. MEDIA CULTURE & SOCIETY, 1981, 3 (01) : 13 - 23
[9] TRANS-NATIONAL ADVERTISING PRACTICES - A SURVEY OF LEADING BRAND ADVERTISERS IN 15 COUNTRIES
SYNODINOS, NE
KEOWN, CF
JACOBS, LW
[J]. JOURNAL OF ADVERTISING RESEARCH, 1989, 29 (02) : 43 - 50
[10] REDEFINING THE VALUES OF DEVELOPMENT + TRANS-NATIONAL ADVERTISING AS A VEHICLE FOR TRANSMISSION OF INFORMATION AND ATTITUDES
PAVLIC, B
[J]. CULTURES, 1985, (36): : 88 - 102

← 1 2 3 4 5 →