MARKETING TACTICS AND IMPLEMENTATION

被引：0
|
作者：
BELZ, C
机构：
[1] HSCH ST GALLEN,ST GALLEN,SWITZERLAND
[2] FORSCHUNGSINST ABSATZ & HANDEL,CH-9000 ST GALLEN,SWITZERLAND
来源：
UNTERNEHMUNG-SCHWEIZERISCHE ZEITSCHRIFT FUR BETRIEBSWIRTSCHAFT | 1984年 / 38卷 / 03期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：271 / 281
页数：11
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