ADVERTISING EXPOSURE, LOYALTY, AND BRAND PURCHASE - A 2-STAGE MODEL OF CHOICE

被引：255

|

作者：

TELLIS, GJ

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1988年 / 25卷 / 02期

关键词：

D O I：

10.2307/3172645

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：134 / 144

页数：11

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