The Sideways Effect: A Test for Changes in the Demand for Merlot and Pinot Noir Wines

被引：4
|
作者：
Cuellar, Steven S. [1 ]
Karnowsky, Dan [2 ]
Acosta, Frederick [2 ]
机构：
[1] Sonoma State Univ, Dept Econ, 1801 East Cotati Ave, Rohnert Pk, CA 94928 USA
[2] Sonoma Res Associates, Glen Ellen, CA 95442 USA
来源：
JOURNAL OF WINE ECONOMICS | 2009年 / 4卷 / 02期
关键词：
D O I：
10.1017/S193143610000081X
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
This paper examines the effect of the movie Sideways on US wine consumption. Specifically, we examine the affects of the movie on the consumption of Merlot, which is derided in the movie and the affect on Pinot Noir, which is praised. We examine the trends in consumption before and after the movie and perform statistical tests for structural changes in consumption. We also test for changes in consumption of each varietal by price point.
引用
收藏
页码：219 / 232
页数：14
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