Employer branding: a multinational research on the construction of employer brand

被引:0
|
作者
Francisca Blasco-Lopez, Ma [1 ]
Rodriguez-Tarodo, Almudena [2 ]
Fernandez-Lores, Susana [1 ]
机构
[1] Univ Complutense Madrid, Madrid, Spain
[2] INDRA, Madrid, Spain
来源
UNIVERSIA BUSINESS REVIEW | 2014年 / 44期
关键词
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:34 / 53
页数:20
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