Achieving superior SME performance: Overarching role of marketing, innovation, and learning capabilities

被引：101

作者：

Sok, Phyra ^{[1
]}

O'Cass, Aron ^{[2
]}

Sok, Keo Mony ^{[2
]}

机构：

[1] Charles Sturt Univ, Sch Management & Mkt, Albury, NSW 2640, Australia

[2] Univ Tasmania, Fac Business, Sch Management, Hobart, Tas 7001, Australia

来源：

AUSTRALASIAN MARKETING JOURNAL | 2013年 / 21卷 / 03期

关键词：

Marketing; Innovation; Learning; Complementarity; SME performance; Capabilities;

D O I：

10.1016/j.ausmj.2013.04.001

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

While most studies examine the effect of marketing, innovation, and learning capabilities (often separately) on performance, this study develops a unified model to investigate the combined effect of these capabilities on performance. This study further examines the complementary effect of these capabilities on performance. This study draws on the resource-based view theory to examine 171 manufacturing SMEs. The findings suggest that marketing, innovation, and learning capabilities are positively related to SME performance. In addition, these capabilities interact with one another to create great synergy in achieving SME performance. (C) 2013 Australian and New Zealand Marketing Academy. Published by Elsevier Ltd. All rights reserved.

引用

页码：161 / 167

页数：7

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