PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA

被引：0
|
作者：
Papuc, M. [1 ]
Edu, T. [1 ]
Negricea, I. C. [1 ]
机构：
[1] Romanian Amer Univ, Fac Management Mkt, Bucharest, Romania
来源：
POLISH JOURNAL OF MANAGEMENT STUDIES | 2014年 / 10卷 / 02期
关键词：
observation; observation guide; purchasing behaviour; behaviour patterns; semi-structured; disguised and direct observation;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
The present paper aims to identify coordinates of the buying behaviour prior to the Easter celebration displayed by people shopping from large surface stores in Bucharest, Romania. Through a comprehensive semi-structured, disguised and direct observation performed by people based on an observation guide with 7 topics conducted in three Kaufland stores located in various parts of Bucharest, quantitative and qualitative peculiarities of the buying and consumption behaviour of 413 individuals were uncovered. The findings of this study display the product categories, types and brands chosen by shoppers in large surface stores as well as coordinates of the in-store behaviour, rendering a detailed image of the conclusions prompted by the buying decision-making process with tremendous significance for the retail sector in Romania.
引用
收藏
页码：152 / 161
页数：10
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