PURCHASING BEHAVIOUR PATTERNS. EVIDENCE FROM LARGE SURFACE STORES IN ROMANIA

被引：0

作者：

Papuc, M. ^{[1
]}

Edu, T. ^{[1
]}

Negricea, I. C. ^{[1
]}

机构：

[1] Romanian Amer Univ, Fac Management Mkt, Bucharest, Romania

来源：

POLISH JOURNAL OF MANAGEMENT STUDIES | 2014年 / 10卷 / 02期

关键词：

observation; observation guide; purchasing behaviour; behaviour patterns; semi-structured; disguised and direct observation;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

The present paper aims to identify coordinates of the buying behaviour prior to the Easter celebration displayed by people shopping from large surface stores in Bucharest, Romania. Through a comprehensive semi-structured, disguised and direct observation performed by people based on an observation guide with 7 topics conducted in three Kaufland stores located in various parts of Bucharest, quantitative and qualitative peculiarities of the buying and consumption behaviour of 413 individuals were uncovered. The findings of this study display the product categories, types and brands chosen by shoppers in large surface stores as well as coordinates of the in-store behaviour, rendering a detailed image of the conclusions prompted by the buying decision-making process with tremendous significance for the retail sector in Romania.

引用

页码：152 / 161

页数：10

共 50 条

[1] Implications of COVID-19 pandemic on sustainable consumption patterns. Evidence from Iasi County, Romania
Bruma, Ioan-Sebastian
Ulman, Simona-Roxana
Tanasa, Lucian
Cautisanu, Cristina
[J]. FRONTIERS IN SUSTAINABLE FOOD SYSTEMS, 2022, 6
[2] The association between unemployment trajectories and alcohol consumption patterns. Evidence from a large prospective cohort in The Netherlands
Mangot-Sala, Lluis
Smidt, Nynke
Liefbroer, Aart C.
[J]. ADVANCES IN LIFE COURSE RESEARCH, 2021, 50
[3] Fashion consumer behaviour patterns prompted by the youngest layer of Generation Y. Evidence from Romania
Edu, Tudor
Preda, Oana
Negricea, Iliuta Costel
[J]. INDUSTRIA TEXTILA, 2014, 65 (06): : 349 - 357
[4] Factors influencing green purchasing behaviour: Empirical evidence from the Lebanese consumers
Dagher, Grace K.
Itani, Omar
[J]. JOURNAL OF CONSUMER BEHAVIOUR, 2014, 13 (03) : 188 - 195
[5] Fruit and vegetable purchasing and the relative density of healthy and unhealthy food stores: evidence from an Australian multilevel study
Mason, Kate E.
Bentley, Rebecca J.
Kavanagh, Anne M.
[J]. JOURNAL OF EPIDEMIOLOGY AND COMMUNITY HEALTH, 2013, 67 (03) : 231 - 236
[6] THE IMPACT OF SOCIAL MEDIA PEER COMMUNICATION ON CUSTOMER BEHAVIOUR - EVIDENCE FROM ROMANIA
Anastasiei, Bogdan
Dospinescu, Nicoleta
Dospinescu, Octavian
[J]. ARGUMENTA OECONOMICA, 2022, 48 (01): : 247 - 264
[7] Economic Policy Uncertainty, Regional Insurance Purchasing Behaviour and Income Impact Mechanism: Evidence from China
Liu, Wei
Huang, Xuan
Cheng, Shixiong
Huang, Xiaoqi
[J]. CHINA-AN INTERNATIONAL JOURNAL, 2020, 18 (03) : 182 - 198
[8] How does the entry of large discount stores increase retail employment? Evidence from Korea
Cho, Janghee
Chun, Hyunbae
Lee, Yoonsoo
[J]. JOURNAL OF COMPARATIVE ECONOMICS, 2015, 43 (03) : 559 - 574
[9] Consumer purchasing behaviour towards fish and seafood products. Patterns and insights from a sample of international studies
Carlucci, Domenico
Nocella, Giuseppe
De Devitiis, Biagia
Viscecchia, Rosaria
Bimbo, Francesco
Nardone, Gianluca
[J]. APPETITE, 2015, 84 : 212 - 227
[10] Evidence of large rainfall partitioning patterns by banana and impact on surface runoff generation
Cattan, Philippe
Bussiere, Francois
Nouvellon, Alban
[J]. HYDROLOGICAL PROCESSES, 2007, 21 (16) : 2196 - 2205

← 1 2 3 4 5 →