The Role of Destination Attributes in Promoting a Tourist Destination

This research paper explores how destination attributes serve as incentives to promote an emerging destination, Udaipur, Rajasthan. Based on the responses of 321 tourists visiting Udaipur, the analyses revealed that destination attributes were composed of nine dimensions or factors. These include cultural factors, natural factors, recreational activities, accessibility, infrastructure, reception, services at tourist spot, services at hotel/restaurants, and value of money. Based on the survey sample, the results indicate that the services offered by the hotels/restaurants, and accessibility were the most important attribute for tourist satisfaction whereas, the recreational activities was the least important attribute. The findings also suggest the significant differences in the satisfaction level of the tourists with respect to their demographic profile. The demographic variables that effect the overall satisfaction were gender, age, education level and employment. Further, the implications for theory and practice are delineated in the article.