A Study of Authenticity in Traditional Korean Folk Villages

The purpose of this study is to examine the structural relations among tourist motivation, the perception of authenticity, and tourist satisfaction. Structural equation model (SEM) analysis was performed to the study model. It is confirmed that study concepts have significant relations through multiple regression analysis (MRA). The suggestions of this study are as follows. First, the authenticity is perceived through the direct tour activities consisting of the tourist's experiences on the basis of the results of the preceding studies, and it is an important factor of cultural tourism activities. Second, cultural tourism sites including traditional folk villages are to choose city dwellers, club members who like adventure and exploration, and student groups as target markets. Third, tourists are to be made to have various historical and cultural experiences by realistic and lively compositions of traditional culture.