LANGUAGE, SENTENCE, AND STRUCTURAL VARIATIONS IN PRINT ADVERTISING

被引：0

作者：

MOTES, WH ^{[1
]}

HILTON, CB ^{[1
]}

FIELDEN, JS ^{[1
]}

机构：

[1] UNIV ALABAMA,MANAGEMENT COMMUN,UNIVERSITY,AL 35486

来源：

JOURNAL OF ADVERTISING RESEARCH | 1992年 / 32卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：63 / 77

页数：15

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