On the Flouting of Cooperative Principle in Print Advertising Language

被引：0

作者：

季瑞婕 ^{[1
]}

机构：

[1] 贵州健康职业学院

来源：

校园英语 | 2019年 / 30期

关键词：

On the Flouting of Cooperative Principle in Print Advertising Language;

D O I：

暂无

中图分类号：

H313 [语义、词汇、词义];

学科分类号：

050201 ;

摘要：

1. Introduction Advertising language is loaded with abundant informationand enticements to stimulate customers’ purchasing desire.This paper will analyze the print advertising language based onthe flouting of these four Cooperative Principle(CP) maximsand their conversational implicatures.

引用

页码：237 / 237

页数：1