REFLECTIONS ON IMPACT OF SALES PROMOTIONS ON WHEN, WHAT, AND HOW MUCH TO BUY

被引：5

|

作者：

GUPTA, S

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1993年 / 30卷 / 04期

关键词：

D O I：

10.2307/3172695

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：522 / 524

页数：3

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