NEW AGE RADIO JOURNALISM A hybrid news discourse

The purpose of this paper is to uncover the most significant elements of New Age beliefs, which are overtly drawn upon in hard news discourse. This paper also illustrates the usefulness of the expanded version of Fairclough's concept of discursive practice and combines a textual analysis with ethnographic methods, in this case in-depth interviews and participant observations. The textual analysis of interdiscursivity reveals how New Age journalists incorporate discursive elements of New Age ideology through textual devices (perspective, choice of sources, lexis, and implicit meanings). The analysis of the journalistic ideology displays the way in which New Age journalists use their journalistic profession for spreading New Age beliefs.