THE DYNAMISM OF PERSONAL TIMESTYLE - HOW WE DO MORE IN LESS TIME

A dynamic model of personal timestyle is developed. It proposes a reciprocal relationship between an individual's timestyle and his or her close referents, built on satisfaction or dissatisfaction with time-allocation decisions. The model also describes a set of adaptive timestyle tactics that consumers use to alter their timestyles and achieve personal homeostasis. If one's timestyle is satisfying to his or her personal relationships, there is reinforcement of the timestyle. If one's timestyle is dissatisfying to his other own needs or to personal relationships, adaptive timestyle tactics are utilized to restore satisfaction. The model offers anew dimension for future research on time and consumer behavior.