DETERMINANTS OF PERCEIVED HEALTH AND SAFETY RISKS OF SELECTED HAZARDOUS PRODUCTS AND ACTIVITIES

被引：8
|
作者：
OGLETHORPE, JE [1 ]
MONROE, KB [1 ]
机构：
[1] UNIV ILLINOIS,DEPT BUSINESS ADM,CHAMPAIGN,IL 61820
来源：
JOURNAL OF CONSUMER AFFAIRS | 1994年 / 28卷 / 02期
关键词：
D O I：
10.1111/j.1745-6606.1994.tb00855.x
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Based on an empirical analysis, this paper presents models of the determinants of consumers' perceptions of health and safety risks of eight frequently used products. Using eight variables that have been postulated by researchers to be determinants of perceived risk, multiple linear regression models were developed for each product. These models indicate that different products have different determinants of perceived risk.
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页码：326 / 346
页数：21
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