Characteristics of the demand of nature and adventure tourism in Playa del Carmen, Quintana Roo, Mexico

In determining the nature and adventure tourism segment for Playa del Carmen theoretically defined give details of them and their characteristics, in order to standardize concepts and not leave the research context. As is known tourism faces the problem of not having a universally accepted conceptualization so that complicates their study. This research will consist of an empirical research project, which will result in methodological processes for obtaining tourist segments indicators to measure and determine the extent of the demand for nature and adventure tourism in Playa del Carmen to contribute to the diversification of destiny. The methodology is based on quantitative tourist's data collection in order to detect and identify activities it is the amount of them that makes use of the resources of nature and adventure. The result of the research will give us the percentage level and demographic characteristics of tourists and what are the main tourist activities that develop during their stay.