Apparel and cities: perceptions of women from Rio de Janeiro and Sao Paulo

This article is focused on apparel and its relationship with the territory. The approach is given through the insights of a group of women from the Rio de Janeiro's South Area who happened to move to the city of Sao Paulo. They discuss about the host city and the personal presentation of the local people. Given the change of territory, and considering that Rio de Janeiro and Sao Paulo are cities that have strong "personalities'', do the "cariocas" who move to Sao Paulo invest in a change in their apparel consumption patterns? Given that personal reputation is at stake in everyday interactions, could it be possible that a city ethos would influence the personal aesthetic design of these women in the new territory?