DECOMPOSITION OF A MULTI-PERIOD MEDIA SCHEDULING MODEL IN TERMS OF SINGLE PERIOD EQUIVALENTS

被引：11
|
作者：
SRINIVASAN, V [1 ]
机构：
[1] STANFORD UNIV,GRAD SCH BUSINESS,STANFORD,CA 94305
来源：
MANAGEMENT SCIENCE | 1976年 / 23卷 / 04期
关键词：
D O I：
10.1287/mnsc.23.4.349
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：349 / 360
页数：12
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