SATISFACTION OF USERS IN RECREATIONAL AND SPORTS SERVICES IN THE UNIVERSITY CONTEXT

The provision of the service is approached from a quality-based approach, in order to know the degree of satisfaction of users in recreational, sports and continuing education programs in a university extension center. In quantitative perspective, it used a non-experimental, descriptive, cross-sectional study that designed, validated and applied a questionnaire identifying the teacher dimension as the highest value and the cost of service, without being negative, the lowest. In prospective, it generates routes for quality of service as a trend and current concern in higher education organizations and institutions. It allows to continue inquiries from continuous improvement, change and strategic planning from dimensions such as: course, teacher, facilities, registration, communication and cost. Provides managers with the possibility of recognizing their decision-making skills based on scientific evidence.