USING MARKETING MODELS IN STRATEGIC-PLANNING

被引：1
|
作者：
PAVIA, TM
机构：
[1] Dr. Teresa Pavia is a member of the Marketing Faculty, the University of Utah, Salt Lake City
来源：
LONG RANGE PLANNING | 1991年 / 24卷 / 05期
关键词：
D O I：
10.1016/0024-6301(91)90252-J
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Although analytical marketing research can be of substantial value to corporate planners, it often is ineffective because of communications difficulties and related misunderstandings. This article identifies several ways in which the effectiveness of relationships between planners and marketing researchers can be improved. © 1991.
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页码：59 / 67
页数：9
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