SEARCHING FOR QUALITY: A DEBATE AMONG JOURNALISTS, SCIENTISTS AND READERS ABOUT THE COVERAGE OF CLIMATE CHANGE IN THE SPANISH MEDIA

Climate change is not given the expected coverage of a subject of such importance in the Spanish media. Scientists argue that it lacks in-depth analysis, something journalists put down to a lack of time and resources, whilst readers complain that the media fails to report on climate issues that directly affect them. In order to identify areas for improvement, this article analyses the shortfalls in coverage through a content analysis of the press and television and the answers provided by journalists and scientists (through anonymous surveys) and readers (via a moderated group discussion).