Eating Meat and Climate Change: The Media Blind Spot-A Study of Spanish and Italian Press Coverage

There is strong evidence that a meat and dairy-based diet is a very important contributor to climate change. However, the correlation between the production and consumption of livestock and anthropogenic climate change has received minimal media coverage. The literature for English-speaking countries shows a sort of media blind spot for meat in that the news media barely address, or do not address, the responsibility of individuals' dietary choices with regard to this issue. In this paper, we provide data for press coverage in Southern Europe from a sample of the top 10 Spanish and Italian newspapers for a seven-year period (2006-2013). Data from our samples correlate with findings from previous studies. However, our comparative study suggests that there are also meaningful differences between both countries studied while their alleged Mediterranean dietary background makes no difference in terms of ethical or dietary sensitivity.