Ethics, Corporate Social Responsibility, and Sustainability Education in AACSB Undergraduate and Graduate Marketing Curricula: A Benchmark Study

被引：35

作者：

Nicholls, Jeananne ^{[1
]}

Hair, Joseph F., Jr. ^{[2
]}

Ragland, Charles B. ^{[3
]}

Schimmel, Kurt E. ^{[1
]}

机构：

[1] Slippery Rock Univ, 1 Morrow Way,EDB 010A, Slippery Rock, PA 16057 USA

[2] Kennesaw State Univ, Kennesaw, GA USA

[3] Univ Toledo, Toledo, OH 43606 USA

来源：

JOURNAL OF MARKETING EDUCATION | 2013年 / 35卷 / 02期

关键词：

education administration issues; marketing education issues; assessment; AACSB standards; ethics; skills/traits development in marketing education; undergraduate education; level/type of education; MBA;

D O I：

10.1177/0273475313489557

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

AACSB International advocates integration of ethics, corporate social responsibility, and sustainability in all business school disciplines. This study provides an overview of the implementation of these three topics in teaching initiatives and assessment in business schools accredited by AACSB International. Since no comprehensive studies have been conducted for the marketing area, the results provide benchmarks as well as thought-provoking material to initiate business school and marketing faculty discussions on integrating the three topics into their curricula.

引用

页码：129 / 140

页数：12

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