THE CARRY-OVER EFFECT OF ADVERTISING

被引：27

|

作者：

TULL, DS

机构：

来源：

JOURNAL OF MARKETING | 1965年 / 29卷 / 02期

关键词：

D O I：

10.2307/1249262

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：46 / 53

页数：8

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