OPTIMAL ALLOCATION OF THE ADVERTISING EXPENDITURES IN CONSIDERATION OF THE CARRY-OVER EFFECT

被引：0

|

作者：

KAWARA, Y

机构：

来源：

JOURNAL OF THE OPERATIONS RESEARCH SOCIETY OF JAPAN | 1982年 / 25卷 / 02期

关键词：

D O I：

10.15807/jorsj.25.77

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

收藏

页码：77 / 98

页数：22

相关论文

共 50 条

[1] THE CARRY-OVER EFFECT OF ADVERTISING
TULL, DS
[J]. JOURNAL OF MARKETING, 1965, 29 (02) : 46 - 53
[2] CARRY-OVER AND OPTIMAL ADVERTISING .2.
WELAM, P
[J]. JOURNAL OF ADVERTISING RESEARCH, 1975, 15 (03) : 43 - 45
[3] EFFECTS OF ADVERTISING CARRY-OVER
CASE, KE
SHAMBLIN, JE
[J]. JOURNAL OF ADVERTISING RESEARCH, 1972, 12 (03) : 37 - 40
[4] EFFECTS OF ADVERTISING CARRY-OVER - REPLY
CASE, KE
SHAMBLIN, JE
[J]. JOURNAL OF ADVERTISING RESEARCH, 1975, 15 (03) : 45 - 45
[5] Behavioral carry-over effect and power consideration in crossover trials
Shi, Danni
Ye, Ting
[J]. BIOMETRICS, 2024, 80 (02)
[6] The bilingual carry-over effect
Hoosain, R
Poon, WM
[J]. PSYCHOLOGIA, 1997, 40 (01) : 51 - 55
[7] Revisiting the carry-over effects of advertising in franchise industries
Park, Kwangmin
Jang, SooCheong
[J]. INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT, 2016, 28 (04) : 785 - 800
[8] The carry-over effect on recognition task
Hine, K.
Itoh, Y.
[J]. PERCEPTION, 2014, 43 (01) : 56 - 57
[9] PCR CARRY-OVER
HEINRICH, M
[J]. BIOTECH FORUM EUROPE, 1991, 8 (10): : 594 - 597
[10] CARRY-OVER PROCESSES
HECHT, H
[J]. DEUTSCHE TIERARZTLICHE WOCHENSCHRIFT, 1983, 90 (06): : 231 - 232

← 1 2 3 4 5 →